Benefits, meal and food vouchers
Meal vouchers, food vouchers and flexible benefits grow with the team. The payroll range helps estimate the ticket before the proposal.
Unique exclusive
Payroll range by company.
See the payroll size of each company before calling. Filter by 23 payroll ranges and open the estimated payroll of each CNPJ, with INSS, FGTS, vacation and 13th salary.
23payroll ranges
INSS · FGTSestimated vacation and 13th salary
Exclusiveonly at Unique
Payroll simulator · per monthIllustrative example
Payroll rangeFROM BRL 250K TO BRL 500K
Illustrative example. Vacation adds up the vacation reserve and the 1/3 bonus. In the app, each value appears in its estimated range.
Why payroll matters
Revenue shows how much a company sells. Payroll shows how much it spends on people.
Company payroll data is a direct signal of purchasing power for anyone who sells per person, per life or per user. With the payroll range, you reach the accounts that have budget first.
Payroll-deductible and business credit
Payroll-deductible loans come from payroll. Business credit requires cash flow. Filter by range and cross it with debts and the crisis detector.
HR, payroll and time tracking
Payroll, time tracking and people management systems pay off where there are lots of people. Find companies at the right size for your product.
Software billed per user
If pricing is per license, payroll helps separate a 20-user account from a 2,000-user account. Prioritize those who sign the bigger contract.
Corporate health and dental
Business plans are quoted per life. A bigger payroll usually means more lives on the policy and a more robust proposal.
Accounting and payroll BPO
Accounting firms and payroll BPO charge by the complexity of the work. Find companies in the range your team serves well.
Comparison
Competitors show size and revenue. Unique shows payroll.
Employee range and revenue range are the market standard. Unique has both and goes further: payroll range and an estimated payroll breakdown for every company.
| Company data | Competitors | Unique |
|---|---|---|
| Employee range | ||
| Revenue range | ||
| Payroll range EXCLUSIVE | ||
| Estimated payroll breakdown EXCLUSIVE |
Employees don't tell the whole story
Two companies with the same headcount can have very different payrolls. The average salary changes the size of the account.
Revenue isn't a people budget
A company can bill a lot with a small team. Payroll shows how much it invests in people.
Breakdown in the profile
In each company's profile, the Payroll Simulator breaks payroll down into INSS, FGTS, vacation and 13th salary.
Payroll filter
The 23 payroll ranges.
The Payroll filter sits in the Employee Data group and brings each company's (estimated) payroll range. Check one range or several. The full list, from lowest to highest:
Up to BRL 1 million · 8 ranges
- 01UP TO BRL 10K
- 02FROM BRL 10K TO BRL 25K
- 03FROM BRL 25K TO BRL 50K
- 04FROM BRL 50K TO BRL 100K
- 05FROM BRL 100K TO BRL 150K
- 06FROM BRL 150K TO BRL 250K
- 07FROM BRL 250K TO BRL 500K
- 08FROM BRL 500K TO BRL 1 MILLION
From BRL 1 million to BRL 50 million · 7 ranges
- 09FROM BRL 1 MILLION TO BRL 2.5 MILLION
- 10FROM BRL 2.5 MILLION TO BRL 5 MILLION
- 11FROM BRL 5 MILLION TO BRL 10 MILLION
- 12FROM BRL 10 MILLION TO BRL 15 MILLION
- 13FROM BRL 15 MILLION TO BRL 25 MILLION
- 14FROM BRL 25 MILLION TO BRL 35 MILLION
- 15FROM BRL 35 MILLION TO BRL 50 MILLION
From BRL 50 million up · 8 ranges
- 16FROM BRL 50 MILLION TO BRL 70 MILLION
- 17FROM BRL 70 MILLION TO BRL 85 MILLION
- 18FROM BRL 85 MILLION TO BRL 100 MILLION
- 19FROM BRL 100 MILLION TO BRL 150 MILLION
- 20FROM BRL 150 MILLION TO BRL 250 MILLION
- 21FROM BRL 250 MILLION TO BRL 350 MILLION
- 22FROM BRL 350 MILLION TO BRL 500 MILLION
- 23OVER BRL 500 MILLION
+ NOT PROVIDED The last option in the filter groups the companies without a payroll estimate.
Estimated breakdown
Payroll simulator in each company's profile.
Open the company profile and see the Payroll Simulator card. It starts from the estimated monthly payroll and shows charges and provisions, each item with its calculation rule.
Payroll simulatorCard items and rules
Payroll
- Payroll Monthly
- Value basis for all calculations below
- Payroll Yearly
- 12 × the monthly payroll
Charges
- INSS Monthly
- 7,5% a 14% of the average salary, per employee
- INSS Yearly
- 12 × the monthly INSS
- FGTS Monthly
- 8% of the monthly payroll
- FGTS Yearly
- 8% of the yearly payroll
Provisions
- Vacation reserve Monthly
- ≈ 8,33% of the monthly payroll (1/12)
- 1/3 vacation bonus Monthly
- ≈ 2,78% of the monthly payroll (1/3 of 1/12)
- 13th salary provision Monthly
- ≈ 8,33% of the monthly payroll (1/12)
- 13th salary Yearly
- 100% of the monthly payroll
The percentages apply to the exact value of the estimated payroll. Each result is shown in its range.
Values in ranges
Each item appears as a value range, just like the filter. You compare companies without treating an estimate as an exact number.
Month and year
Payroll, INSS and FGTS appear per month and per year. Vacation and 13th salary appear as a monthly provision, and the 13th salary also as a yearly value.
No data, no guessing
When information is missing, the item shows “Not provided”. Without the number of employees, INSS isn't estimated.
In practice
How to prospect companies by payroll.
Payroll tells you who has budget. The rest of the filter tells you who decides, where the company is and whether it's the right time. In four steps, the market becomes a list ready to call.
- 01Choose the payroll rangesCheck the ranges that fit your ticket. Just one or several in a row.
- 02Add title, region and revenueCombine with titles and departments, geolocation, revenue range and employees per CNPJ.
- 03Read the signalsHiring, terminations, debts and the crisis detector show the account's moment. Remove who's already your customer from the list.
- ✓Export and talk to the decision-makerPhones validated with the carrier and emails validated with the provider. Or send the database to Claude to prioritize and write the messages.
Filter Leads · benefits sellersIllustrative example
Payroll
- FROM BRL 250K TO BRL 500K
- FROM BRL 500K TO BRL 1 MILLION
- FROM BRL 1 MILLION TO BRL 2.5 MILLION
Titles and departments
- HR Directors
- HR Management
- Financial
Signals
- Hiring
- Terminations
- Crisis detector
List
- Exclude my customers
Decision-makers with validated phone and email
The filters that go hand in hand with payroll
Group · Employee DataExclusive payroll
- Payroll
- Employee range per CNPJ
- Employee range per Business Group
- Hiring range
- Termination range
How much the company pays, how many people it employs and whether the team is growing or shrinking.
Group · Financial15 revenue ranges
- Revenue range
- Debts
- Crisis Detector
- Share Capital
Revenue range goes from UP TO BRL 81K to OVER BRL 1 BILLION. Together with payroll, it shows the size and health of the account.
FAQ
Questions about estimated payroll.
Where does the payroll range come from?
Unique estimates the range from its proprietary database and public company data. The result is meant to prioritize sales prospecting. It's not an official figure and doesn't replace the company's own information.
Is the estimated payroll exact?
No. Since it's an estimate, it appears in ranges, not exact amounts. Use it to compare companies and decide where to start prospecting. Don't use it as a basis for credit decisions, audits or labor calculations.
Can I filter by payroll and job title at the same time?
Yes. The payroll range goes into the same filter as titles and departments, revenue range, employees per CNPJ, region and signals like hiring and terminations. And you can still remove existing customers from the list.
What is the estimated payroll breakdown?
It's the Payroll Simulator card, in each company's profile. It shows monthly and yearly payroll, INSS, FGTS, vacation reserve, 1/3 vacation bonus, 13th salary provision and 13th salary. Each value appears in its range, with the calculation rule.
Does the simulator's INSS include the employer contribution?
No. The simulator's INSS uses the employee rates, from 7.5% to 14% of the average salary, per employee. The employer contribution depends on the tax regime and isn't included.
Do competitors have a payroll range?
Competitors offer employee range and revenue range. Unique offers both too. The payroll range and the estimated payroll breakdown are exclusive to Unique.
How many payroll ranges are in the filter?
There are 23 value ranges, from UP TO BRL 10K to OVER BRL 500 MILLION, plus the NOT PROVIDED option for companies without an estimate.
See also
From payroll to the decision-maker.
The payroll range shows the size of the account. These pages show how to reach the people who decide.
Explore market
All filters: title, revenue, growth and crisis signals.
Decision-maker phones
Phones validated with the carrier (HLR) before reaching your team.
Decision-maker emails
Emails validated with the providers (SMTP/RCPT) for your cadence.
ICP cloning
The AI finds companies similar to your best customers.
Claude integration
Send the database to Claude to prioritize leads and write messages.
3D Map
See where your market is concentrated and prospect by region.
From payroll to decision-maker
At Unique you talk to the person who signs the contract!
Book a demo and see your market filtered by payroll range, with the estimated breakdown for each company.