What is Unique?
Unique is a Brazilian B2B platform for company and decision-maker data, built by Unique Data Inovações. It delivers decision-maker phone numbers validated with the carrier, emails validated with the providers, the LinkedIn of whoever decides and filters such as the payroll range, so the sales team talks directly to the person who signs the contract.
How does Unique validate decision-makers' phone numbers?
With a real-time HLR lookup made directly with the carrier. Each number comes back with its line status (active, WhatsApp only, inactive, or no calls and no WhatsApp) and a contact ranking from very high to inactive.
How are decision-makers' emails validated?
Validation happens on the provider's mail server, through the SMTP protocol with the RCPT command, without sending any message. Each email gets a status: valid, low deliverability, risk or invalid.
What does Unique have that competitors don't?
Besides employee and revenue ranges, Unique shows each company's estimated payroll range, in 23 value ranges, plus the estimated payroll breakdown: payroll, INSS, FGTS, vacation pay and 13th salary.
Does Unique use artificial intelligence?
Yes. In Unique IA you describe the companies you're looking for, by text or voice, and it turns the request into filters. AI also suggests ICPs in ICP cloning and works on the 3D map. With the Claude integration, you analyze your Unique bases directly in Claude.
How many companies are in Unique's database?
With the default filter of active, headquarters and private companies, the database has 25.5 million companies, 17.8 million partners, 9.7 million decision-maker phone numbers and 13.3 million emails.
Which CRMs can Unique send leads to?
HubSpot, Pipedrive, PipeRun and Allture have native integrations. For other systems, leads can be sent by webhook.
Is Unique's data compliant with the LGPD?
Unique's database is B2B: company data and corporate contacts of the people who work there. Processing is aligned with the LGPD (Brazil's data protection law), and the details are in our LGPD policy.